Since it first w3ent on the air in 1954, WCBL-AM has kept consistent with its popularity among listeners in the Kentucky Lake Area.  Many listeners in and outside of Marshall County grew up listening tot eh 5,000-watt AM that has continued to provide the lakes area with the latest weather information, up to the minute news, and coupled with the FM, the best sports coverage of anyone.  Enjoying the popularity of Country music, WCBL-AM still supplies its listeners with local announcers, local information, and local programs like the very popular Swap Shop.  As a 15-minute call-in show that airs twice daily Monday through Friday with a 55-minute program on Saturday.  Swap Shop is radio's version of the classifieds.  Bargain Line on Saturday mornings provides listeners with the opportunity to save money by calling in and bidding on valuable certificates from local businesses auction style.